TOOFLY NYC™ is the signature fashion & accessories collection based on the art, design, and life of New York City's most naturally talented female graffiti artist "Toofly."
TOOFLY NYC™ officially launched independently in the Spring of 2007 exclusively online.
By the fall of that year TOOFLY NYC™ gained the interest of boutiques nation wide, and countries like UK, and JAPAN. Her Limited edition art prints, T-shirts, vinyl toys and works of art could now be found in selected boutiques and specialty shops in limited quantities.
Toofly has since partnered with Parallel MVMT who helps manage her online business as well as represents her to a much wider audience as both an artist and entrepreneur.
Toofly's art, design, and life is inspired by Hip Hop, graffiti, confidence, knowledge of self, dreams and the diverse experiences she encountered growing up in the worlds most diverse city in the world New York City.
Toofly believes in doing what you love, and enjoying the process by encouraging others to produce a life of works that is relevant and special for people.
About Toofly
Toofly's journey into the world of art began with her commute to public school from her Corona, Queens neighborhood. Her trips were filled with adventurous sketches as she immersed herself in the myriad of graffiti tags, fill-ins, and outlines viewed on almost every deconstructive surface along the way. It was precisely the rebellious artistic spirit of the 90's street graffiti movement that drove Toofly to join its subculture ranks.
Highly influenced by the calligraphy and illustration skills of some exceptional writers at the time, a teenage Toofly aspired to become the female version of what she most admired. She began to develop her own knack for "hand styles" and her unique Toofly characters. Her work soon blossomed on various graffiti black books, allowing her skills to be recognized by writers across the five boroughs.
By the time Toofly entered the School of Visual Arts (SVA), she had introduced her character to the walls of New York. At SVA, she applied her artistic skills to illustration and graphic design coursework. Finding inspiration in the New York urban landscape, this artist in the making began to juxtapose her "around the way girl" character against multi layered street imagery for various print and public street art projects.
Toofly's constant and active role in the hip hop community allowed her to remain true to her roots, as she continued to draw raw feelings from the ever-changing and spontaneous public art world around her. Her most recent projects include her independent artist collection made up of t-shirts, mini graffiti bags, limited edition art prints, and "all of my love" jewelry line. A new body of canvas, and print work inspired by women's emotions and the hard and fluid energy that embodies them.
In addition to her personal works, Toofly and partner Alice Mizrachi have founded a female urban arts collective called Younity in which they are steadily pushing forward with visual art exhibitions, book publishing, and mentorship art programs for young women in the arts.
Toofly's art and design work have appeared in various books, video, and magazines such as Graffiti Women, Burning New York, Current TV, MTV Tr3, Trace, Mass Appeal, Juxtapoz, URB, and Honey.
You can view the rest of Toofly's body of work at: www.tooflynyc.com & Toofly Myspace.
